Operating model
We meet them there, and travel with them here
The conventional approach draws traffic with ads, gets compared on price, and ends after a single procedure. Our nine stages build the relationship and the data together.
The nine-stage patient journey
From the first invitation to the assets that open the next round.
Meeting them there
It starts with an invitation, not an ad
Build the member pool
We identify target guests locally, in person.
Send invitations
Guests are invited to a lounge seminar.
Local seminar
Held near the airport, a short trip from arrival.
Making the match
Where clinical strength meets real demand
Medical consultation
A MEDIO care coordinator sits in.
Programme proposal
Structured in stages around their interests.
Clinic matching
Matched on the clinic's clinical strength.
In Korea, and after
We stay to the end and keep what is learned
Travel coordination
Schedule and accommodation prepared together.
Accompaniment
With them from consultation through treatment.
Data retained
Which becomes the start of the next round.
Limits of conventional recruitment
Six recurring problems, and how we answer them
Problems that recur in conventional international patient recruitment.
Three steps, and nothing remains
- Traffic from advertising
- Compared on price
- Ends after one procedure
Nine steps that build relationship and data
- Selected in person locally
- Invitation seminar
- Consultation and programme design
- Accompanied travel and treatment
- Follow-up care and data retained
Recurring problem: Pressure to discount
How MEDIO answers: Matching on clinical strength means the choice is about care, not price.
It becomes a race on unit price.
Recurring problem: Thin, unverified content
How MEDIO answers: The doctor explains it in person at the seminar and consults on site.
Reliable clinical information is scarce.
Recurring problem: One-off transactions
How MEDIO answers: The member pool and reviews remain as assets for the next round.
The relationship ends with the procedure.
Recurring problem: No follow-up
How MEDIO answers: MEDIO handles the check-in after they return home.
Patients disappear once they fly home.
Recurring problem: Language and culture
How MEDIO answers: An interpreter is present from consultation through treatment.
Things stall at the consultation stage.
Recurring problem: Reputational risk
How MEDIO answers: Invitation-based selection means no indiscriminate recruitment.
Indiscriminate recruitment damages the clinic.
Expansion plan
Phased expansion roadmap
Prove it in one city, then move to the next.
First seminar
Start small and gather the first member pool.
Grow the pool
Turn reviews into data and widen the pool.
New cities
Use the accumulated data to assess the next city.
Verified in every round
- Patient safety — emergency pathways reviewed
- Clinical quality — internal review at the clinic
- Patient satisfaction — recorded after treatment
- Follow-up — check-in after returning home
- Accumulated data — carried into the next round
Get started
See the operating model for yourself
One pilot round is enough to see how the nine stages actually run.
Request a pilot consultation